Wella Professionals – Koleston Perfect Pure Naturals – 66/0 Dark Blonde Intensive (60g)

Protect your client’s hair and health with Wella Professionals Koleston Perfect ME+ Permanent Hair Color. Powered by revolutionary ME+ dye technology, this professional color line reduces the risk of developing a new hair color allergy by up to 60 times while delivering vibrant, high-shine color with up to 100% gray coverage. Essential for salon professionals who prioritize safety without compromising performance.

Prioritize client safety and high-performance results with Wella Professionals Koleston Perfect ME+ Permanent Hair Color, featuring ground-breaking ME+ technology—the world’s first hair color molecule formulated to replace traditional hair dye sensitizers like PPD and PTD.

Designed to reduce the risk of developing a new hair color allergy by up to 60 times, Koleston Perfect ME+ is present across a wide spectrum of shades—including Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes, and Deep Browns. While significantly lowering sensitization risks, it delivers uncompromised permanent color results: up to 100% gray coverage, balanced tone depth, and brilliant luster. Because a pre-existing allergy can still trigger a reaction, performing a mandatory Allergy Alert Test 48 hours prior to every application ensures complete peace of mind.

Key Benefits:

Revolutionary ME+ Technology: Specifically formulated to reduce the risk of developing a new hair color allergy.
Pure & Vibrant Color Payoff: Delivers rich, uniform color results with natural-looking depth and brilliant shine.
Up to 100% Gray Coverage: Flawlessly covers grays from root to tip across a complete shade palette.
Broad Shade Availability: Integrated into Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes, and Deep Browns.
Gentle Fiber Care: Protects hair structure during processing to maintain hair integrity and softness.

Safety Instructions & How to Use:

Mandatory Allergy Test: Always perform an Allergy Alert Test (AAT) 48 hours before each color application, even on returning clients.
Pre-Check: Do NOT color if the client has ever experienced an allergic reaction to hair colorants or has an irritated scalp.
Mixing & Application: Mix 1:1 with Welloxon Perfect Developer. Apply evenly to dry, unwashed hair and process according to standard timing instructions (30–40 minutes without heat).
Rinse: Emulsify thoroughly, rinse completely, and follow with a post-color care regimen.